The Marketing4Professionals site is dedicated to helping Product Marketing Manager (PMM) professionals with tools and insight from those who have spent years perfecting their way of planning, launching and managing the sustaining activities of an existing product through the end of its life–from womb to tomb. The primary contributor is Chris Haughey. He has spent the last 24 years either bringing the most notable product lines to market or consulting for companies in need of help with this discipline. Chris’ skills transcend the computer industry. His PMM methods have been applied successfully in the biotech, retail and consumer electronics industries.
