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	<title>Marketing4Professionals&#039; Blog</title>
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	<description>Traditional Marketing&#039;s Mentor Site</description>
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		<title>Marketing4Professionals&#039; Blog</title>
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		<title>Branding:  What does your name mean?</title>
		<link>http://marketing4professionals.wordpress.com/2010/09/29/branding-what-does-your-name-mean/</link>
		<comments>http://marketing4professionals.wordpress.com/2010/09/29/branding-what-does-your-name-mean/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 13:10:17 +0000</pubDate>
		<dc:creator>Chris Haughey</dc:creator>
				<category><![CDATA[Insight and Ignorance]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Chris Haughey]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://marketing4professionals.wordpress.com/?p=100</guid>
		<description><![CDATA[Branding is a verb As marketing professionals, we are inundated by questions that have to do with the &#8220;brand.&#8221;  What is this brand thing and why should we care?  Why is it that everything we do or don&#8217;t do (also an action!) impacts it?  What does it look like?  Is it really my job? Your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketing4professionals.wordpress.com&amp;blog=13896539&amp;post=100&amp;subd=marketing4professionals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">bmw</media:title>
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			<media:title type="html">Southern Rose Ranch</media:title>
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			<media:title type="html">ValueWheel</media:title>
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		<title>Productivity:  One note on OneNote</title>
		<link>http://marketing4professionals.wordpress.com/2010/09/24/productivity-one-note-on-onenote/</link>
		<comments>http://marketing4professionals.wordpress.com/2010/09/24/productivity-one-note-on-onenote/#comments</comments>
		<pubDate>Fri, 24 Sep 2010 20:26:11 +0000</pubDate>
		<dc:creator>Chris Haughey</dc:creator>
				<category><![CDATA[Tools of the trade]]></category>
		<category><![CDATA[Chris Haughey]]></category>
		<category><![CDATA[productivity tools]]></category>
		<category><![CDATA[time management]]></category>

		<guid isPermaLink="false">http://marketing4professionals.wordpress.com/?p=96</guid>
		<description><![CDATA[Organizing ideas with OneNote For those who always have a great deal going on or who struggle with keeping things organized but still haven&#8217;t committed everything to an electronic record, Microsoft Office OneNote could be your product. There are very few products I have ever recommended to anyone because there are always skill-set differences, learning [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketing4professionals.wordpress.com&amp;blog=13896539&amp;post=96&amp;subd=marketing4professionals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Market research: How involved should the PMM be?</title>
		<link>http://marketing4professionals.wordpress.com/2010/08/30/market-research-how-involved-should-the-pmm-be/</link>
		<comments>http://marketing4professionals.wordpress.com/2010/08/30/market-research-how-involved-should-the-pmm-be/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 11:00:01 +0000</pubDate>
		<dc:creator>Chris Haughey</dc:creator>
				<category><![CDATA[Market Research]]></category>
		<category><![CDATA[competitive analysis]]></category>
		<category><![CDATA[marketing research]]></category>
		<category><![CDATA[PM]]></category>
		<category><![CDATA[PMM]]></category>
		<category><![CDATA[Product Manager]]></category>
		<category><![CDATA[Product Marketing Manager]]></category>

		<guid isPermaLink="false">http://marketing4professionals.wordpress.com/?p=6</guid>
		<description><![CDATA[Companies look at the Product Marketing Manager as the Product/Program Lead.  His understanding of the research being conducted/purchased and the underlying methodologies is paramount to its use for effective decision making.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketing4professionals.wordpress.com&amp;blog=13896539&amp;post=6&amp;subd=marketing4professionals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Customer Dis-service:  Marketing’s Achilles Heel</title>
		<link>http://marketing4professionals.wordpress.com/2010/08/05/customer-dis-service-marketing%e2%80%99s-achilles-heel/</link>
		<comments>http://marketing4professionals.wordpress.com/2010/08/05/customer-dis-service-marketing%e2%80%99s-achilles-heel/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 14:34:49 +0000</pubDate>
		<dc:creator>Chris Haughey</dc:creator>
				<category><![CDATA[Insight and Ignorance]]></category>
		<category><![CDATA[Chris Haughey]]></category>
		<category><![CDATA[customer dis-service]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Office Depot]]></category>
		<category><![CDATA[PM]]></category>
		<category><![CDATA[PMM]]></category>

		<guid isPermaLink="false">http://marketing4professionals.wordpress.com/2010/08/05/customer-dis-service-marketing%e2%80%99s-achilles-heel/</guid>
		<description><![CDATA[The best way to find out how your product is being sold is to be a customer.  It teaches you the effectiveness of the communications channel between you and those who sell.  It gives you some idea how affective that particular channel is at selling your product.  And, it should give you an idea what is at stake when a sale is lost. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketing4professionals.wordpress.com&amp;blog=13896539&amp;post=40&amp;subd=marketing4professionals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Process Improvement:  Intro to Agile</title>
		<link>http://marketing4professionals.wordpress.com/2010/07/17/process-improvement-intro-to-agile/</link>
		<comments>http://marketing4professionals.wordpress.com/2010/07/17/process-improvement-intro-to-agile/#comments</comments>
		<pubDate>Sat, 17 Jul 2010 18:50:22 +0000</pubDate>
		<dc:creator>Chris Haughey</dc:creator>
				<category><![CDATA[Process Improvement]]></category>
		<category><![CDATA[Product Manager]]></category>
		<category><![CDATA[Product Marketing Manager]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[MRD]]></category>
		<category><![CDATA[PRD]]></category>
		<category><![CDATA[POR]]></category>
		<category><![CDATA[marketing research]]></category>
		<category><![CDATA[process improvement]]></category>
		<category><![CDATA[PMM]]></category>
		<category><![CDATA[PM]]></category>
		<category><![CDATA[Agile]]></category>
		<category><![CDATA[Chris Haughey]]></category>

		<guid isPermaLink="false">http://marketing4professionals.wordpress.com/2010/07/17/process-improvement-intro-to-agile/</guid>
		<description><![CDATA[he high-tech industry has followed a proven method of product management that works quite nicely in a number of industries for everything from hydrophilic guide-wires to notebook computers to refrigerators—plan, develop, launch, EOL. When the product leaves the planning stage, it is pretty well defined. It gets on the POR and roadmaps are created. MRDs, PRDs are written: It is built and launched. It's a pretty simple paradigm. But what if the product has characteristics that require it to change during the development process? What if there is a need for continual customer feedback as the product moves forward through the development cycle? The traditional "HW model" doesn't work. This is where Agile has earned its stripes.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketing4professionals.wordpress.com&amp;blog=13896539&amp;post=34&amp;subd=marketing4professionals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Do we need more people or stronger people?</title>
		<link>http://marketing4professionals.wordpress.com/2010/07/11/do-we-need-more-people-or-stronger-people/</link>
		<comments>http://marketing4professionals.wordpress.com/2010/07/11/do-we-need-more-people-or-stronger-people/#comments</comments>
		<pubDate>Sun, 11 Jul 2010 16:38:19 +0000</pubDate>
		<dc:creator>Chris Haughey</dc:creator>
				<category><![CDATA[Mentoring]]></category>
		<category><![CDATA[Product Manager]]></category>
		<category><![CDATA[Product Marketing Manager]]></category>
		<category><![CDATA[P&L]]></category>
		<category><![CDATA[marketing research]]></category>
		<category><![CDATA[competitive analysis]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[mentoring]]></category>

		<guid isPermaLink="false">http://marketing4professionals.wordpress.com/?p=23</guid>
		<description><![CDATA[A Product Manager (PM) or a Product Marketing Manager (PMM) can have a profound impact on an organization by managing up and over, regardless of the size of the company. Do we need both PMs and PMMS? The answer is…it depends. As the company grows, the decisions carry with them more responsibility (dollars); consequently, the quality of output is heavily stressed versus the quantity. The activities are very similar in both company types. It's the depth that changes. It's for this reason that a functional shift occurs and new titles emerge—Planners, Business Development Managers, PMs, PMMs, SEO Managers, geo marketing managers, channel marketing managers, industry marketing managers, BI, Analytics Manager. The market gets sliced and diced until there is a marketing manager responsible for every major segment of the market and every customer type. As a PM/PMM, what does this mean? Please Chris…tell me something good!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketing4professionals.wordpress.com&amp;blog=13896539&amp;post=23&amp;subd=marketing4professionals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Process Improvement: Intro to Six Sigma</title>
		<link>http://marketing4professionals.wordpress.com/2010/06/18/process-improvement-intro-to-six-sigma/</link>
		<comments>http://marketing4professionals.wordpress.com/2010/06/18/process-improvement-intro-to-six-sigma/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 18:24:46 +0000</pubDate>
		<dc:creator>Chris Haughey</dc:creator>
				<category><![CDATA[Process Improvement]]></category>
		<category><![CDATA[dmaic]]></category>
		<category><![CDATA[marketing research]]></category>
		<category><![CDATA[PM]]></category>
		<category><![CDATA[PMM]]></category>
		<category><![CDATA[process improvement]]></category>
		<category><![CDATA[Six Sigma]]></category>

		<guid isPermaLink="false">http://marketing4professionals.wordpress.com/?p=18</guid>
		<description><![CDATA[A business’ sales can flatten out due to competitive pressures, market saturation, economic conditions, or even a failure to evolve. The reason for which doesn’t matter for the purposes of this discussion. Sales and Marketing efforts don’t seem to be effective. What is the next logical step for a company? Cut costs. There are a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketing4professionals.wordpress.com&amp;blog=13896539&amp;post=18&amp;subd=marketing4professionals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Protected: PMM Mentoring</title>
		<link>http://marketing4professionals.wordpress.com/2010/06/13/mentor/</link>
		<comments>http://marketing4professionals.wordpress.com/2010/06/13/mentor/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 18:51:33 +0000</pubDate>
		<dc:creator>Chris Haughey</dc:creator>
				<category><![CDATA[Mentoring]]></category>

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		<description><![CDATA[There is no excerpt because this is a protected post.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketing4professionals.wordpress.com&amp;blog=13896539&amp;post=15&amp;subd=marketing4professionals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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