A business’ sales can flatten out due to competitive pressures, market saturation, economic conditions, or even a failure to evolve. The reason for which doesn’t matter for the purposes of this discussion. Sales and Marketing efforts don’t seem to be effective. What is the next logical step for a company? Cut costs. There are a [...]
Filed under: Process Improvement | Tagged: dmaic, marketing research, PM, PMM, process improvement, Six Sigma | Leave a Comment »
