Do we need more people or stronger people?

A Product Manager (PM) or a Product Marketing Manager (PMM) can have a profound impact on an organization by managing up and over, regardless of the size of the company. Do we need both PMs and PMMS? The answer is…it depends. As the company grows, the decisions carry with them more responsibility (dollars); consequently, the quality of output is heavily stressed versus the quantity. The activities are very similar in both company types. It’s the depth that changes. It’s for this reason that a functional shift occurs and new titles emerge—Planners, Business Development Managers, PMs, PMMs, SEO Managers, geo marketing managers, channel marketing managers, industry marketing managers, BI, Analytics Manager. The market gets sliced and diced until there is a marketing manager responsible for every major segment of the market and every customer type. As a PM/PMM, what does this mean? Please Chris…tell me something good!